It takes a special kind of person to work in the fast paced
and cutthroat business of fashion, especially if you’re a publicist. You have
to pay your dues, work your butt off and look chic all at the same time. These
women did just that and ended up climbing their way to the very top of the
industry. Hopefully, the stories of their success will be motivation enough to
make it through one more day of emails and updates!
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| Source: Washingtonian.com |
Crosby Noricks
A lover of the mentor system, Noricks is all about
empowering young girls going into her industry. Her blog, PR Couture, features interviews from the
industry’s top dogs, tips on how to stay on top of your PR game, and summaries
of what’s happening in fashion marketing at the moment. Recently featured on 25
Internet Marketing Leaders, iMedia’s annual cyber-list, Noricks is undoubtedly
establishing herself on the internet and beyond.
Cindy Krupp
This media mogul made the bold decision in 2001 to leave her
job at Barney’s in order to start her fashion PR company, Krupp Group. Turning
down around 75 percent of the business it[HW1]
is approached with, and boasting over 8,500 Twitter followers, Krupp Group is a
true testament to what hard work and dedication can do. In an interview with
Fashionista.com, Krupp stated, “It’s supposed to seem like it just happened.
It’s supposed to feel organic and synergistic. It’s ok that people don’t
understand what we do; it means that we’re doing our jobs well.”
Aliza Licht
Also known as DKNY PR Girl, Licht has worked at Donna Karan
International for 17 years and created a hefty social media following by making
her work accessible to the public. She will be leaving in the fall in order to
follow the success of her book, “Leave Your Mark”, and pursue new opportunities
in the world of media. Although she is leaving her post at DKNY, she’s the
perfect example of all the opportunities that are available to one working in
PR.
This guest blog post was written by PRowl staff member Savannah Blake.
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